Photos and videos play an important part in driving engagement and increasing your sales. They are becoming clear tools to achieving personal and business success. But, why do you have to buy photo online if you can download for free? The answer comes in two words – legal rights. When you buy photo online, you are also paying for legal rights to use the image. On the other hand, free images may break your reputation (and bank) when you get caught by the copyright police.
When you buy photo online, you also enjoy these benefits:
- Time savings. A good stock photo service can save you time from travel, food and talent expenses. You don’t have to prepare and conduct a photoshoot anymore. You can get the photos you need as quickly as you need them. And remember, time savings translates to money-savings.
- There is a wide selection of high quality images in the libraries of stock photo sites. You can browse through millions of photos to find exactly what you need. Getty Images, for instance, have over 200 million stock assets. Imagine how many amazing pieces of content you can download from there.
- When using images, you need to know about copyright laws, restrictions and licenses. Free images do not have fine print on how they can be used, increasing your risk to violations and hefty fines. A reputable stock site saves you from these headaches. When you buy photo online, it comes with Royalty-Free license. You can also purchase a Rights-Managed license to broaden your usage rights.
- Stress Reliever. When you find the images you need quickly, you are reducing your level of stress. Scouring through search engine for free photos is not only risky, it is also time consuming. Thus, a stock photo is exactly what you need.
Downloading free photos can end up with you spending too much time searching for photos that do not suit your creative needs. Settling for free photos can do more harm to your brand, too. That’s why buying stock photos makes more sense.